UNIQLO // Thank You L.A.

ThankYouLA_WarmGesture_1 ThankYouLA_3 ThankYouLA_2 ThankYouLA_WarmGesture_2 ThankYouLA_4 ThankYouLA_1Thank You L.A was an experiential holiday event we produced for UNIQLO. To say thank you to Los Angeles, for a successful run of openings in the local area, UNIQLO wanted to make Angeleno’s favourite things free for a day.

The Stylesmith team produced and facilitated the one day event which took place across the entire city, from the beach to downtown Los Angeles as well as activations in Orange County.

The activations included:

  • 1000 Free Entries to the L.A Zoo
  • Free ice skating at Pershing Square
  • Free Diddy Riese ice cream sandwiches all day long.
  • 1000 Free Short Order burgers.
  • 1000 Free Pacific Wheel rides in Santa Monica
  • Free spin classes at Soul Cycle

The Stylesmith team were responsible for:

  • Executing all partnerships
  • Facilitating the activations and placing street teams at each location
  • Activating influencers to promote the events
  • Securing local media (including Racked L.A., L.A. Times, Fox: Good Day L.A.)
  • Executing branding and promotional materials (through our partner Studio Fuse)
  • Producing social media content at each location and the “Warm Gesture” event with Pharrell Williams that launched the Thank You LA activation.

Every activation sold out before 5pm, many within one hour. The event reached over 10,000 people in person and over 1 million via social media.