ARRiCCi is a relatively new, Los Angeles based, footwear brand and a current client. We have been working with ARRiCCi since May.
The brand features high quality leathers, is manufactured in Brazil and is designed for the woman on the go. Styles are “classic with a twist” – comfortable and stylish. Understanding the woman who wears ARRiCCi has been intrinsic to developing a successful social media strategy. She works, and loves to travel, so travel and wanderlust has been extremely prominent in our content and we developed the #WearNext hashtag campaign to complement this.
The line is carried by both Nordstrom and Anthropologie so creating tie-ins to those brands and identifying with “that girl” has also been an important part of our development strategy.
- Cross Channel Audience Growth: Up to 225%
- Cross Channel Engagement Growth: Up to 2280%
- Instagram Engagement Rate: 10%*
- Web Traffic from Social Increase: 54%